It's actually interesting, because Job's complaint about "wearing out" the Apple logo with over-exposure is a well known problem in design… and, well, propagand

It's actually interesting, because Job's complaint about "wearing out" the Apple logo with over-exposure is a well known problem in design… and, well, propaganda, too. The Nazis had a similar problem towards the end of the war: absolutely everything they produced was adorned with a swastika. They called that phenomenon "Hakenkreutzkitsch" (swastika kitsch) Just to be correct, because fanbois are easily upset: I'm in no way comparing Apple's marketing to 3rd Reich propaganda, instead I'm trying to show that Jobs made a very good call here: it's a well-known problem, an old one at that. You lose the power of your symbol, its special meaning, and recognizability.