Good question, it's one that I've also been giving some thought to lately. I've been involved in a startup before where we hired sales people, and they were al

Good question, it's one that I've also been giving some thought to lately. I've been involved in a startup before where we hired sales people, and they were always on the verge of a sale. We ended up going through 4-5 which were all pretty dismal. How do you set sales targets, when you don't know much about sales and what would be possible? At what point do you let the sales person go, how long do you give them to learn the ropes before they're expected to get some sales? Obviously for a startup, especially a bootstrapped one, paying each bad sales person a few months of basic before finding out they're useless is a serious cash concern. I'll be approaching that stage in a few months with my startup and it's definitely worrying!