If I'm a new grocery in your city, what keywords should I put my ads under? People don't usually search for "groceries around me" more than once, and if you do

If I'm a new grocery in your city, what keywords should I put my ads under? People don't usually search for "groceries around me" more than once, and if you don't happen to ever drive by the storefront, you'll never know it existed. Sure there are other ways to advertise, but they are going to be less effective than what Google can do today