While I don't have any reason not to take this explanation at face value, I am curious about the timing. Did they just have too many potential customers to just

While I don't have any reason not to take this explanation at face value, I am curious about the timing. Did they just have too many potential customers to justify subsidizing the cost? That, or from a different perspective, as commercial launch capabilities increase, they don't want to kill competition by subsidizing a service that other companies want to be able to offer (at a non-subsidized cost).