The issue with turning monthly contracts into annual contracts is that folks on monthly contracts usually are there because they want to de-risk and pay for a c

The issue with turning monthly contracts into annual contracts is that folks on monthly contracts usually are there because they want to de-risk and pay for a couple of months as a test drive before forking up an annual contract. They’re inherently more likely to churn than customers on annual contract. At-least that was my observation working at different startups. The pricing strategy of annual with 1-2 months free attracts a lot of long term retained customers. Also monthly payments had other headache with credit cards getting declined. We spent a lot of energy chasing failed monthly payments. Pipe is a great idea, just sleezy marketing.