With the difference that companies can now move Britons into the cohort of users whose data you can sell and do things with you probably didn't quite consent to

With the difference that companies can now move Britons into the cohort of users whose data you can sell and do things with you probably didn't quite consent to in any meaningful way. And as Europeans we will probably get a couple more websites that will just tell us to sod off (in proper British English parlance now) because of our data protection laws. You know, the kind of message that already pops up when you search for some recipe and end up on an American website with good SEO or some topic featured on a local news outlet in the US.