I don't feel the same way. I feel that "ship" feels like a larger scaled "deliver", while "sell" feels more focused on the transaction rather than the product.

I don't feel the same way. I feel that "ship" feels like a larger scaled "deliver", while "sell" feels more focused on the transaction rather than the product. The evocation of image of frantic developers churning away might be coming from your previous experience working at or reading about that shipping culture. Unfortunately, I am exposed to that chaotic shipping culture too. I feel this disastrous shipping stories is everywhere, enhanced by the nature of software development that gets more social each day. At the end, it is the bad practices that leads to bad shipments that we must resolve. I'm comfortable to keep the original meaning and feel of the word "ship" to separate the bad practices from it and acknowledge them as problems -- the first step of a problem resolution.