This is what cripples most indie hacking projects. The idea that if you build it well enough the customers will come to you. Right now, you need more selling t

This is what cripples most indie hacking projects. The idea that if you build it well enough the customers will come to you. Right now, you need more selling than ever to get found and heard. Put this in perspective, even if you went down the low-touch, organic selling route of content marketing and you were building a MarTech product. You would as of my last check be competing against 2000+ MarTech SaaS all effectively blogging to the marketing department, every week. You then could switch to advertising but again, there's probably 200+ platforms already in your product area. Slow growth is the best growth, technical debt is minimized and you can call the customer directly to learn from them what they like and dislike. Which is still considered selling and unless you 'ship' you get no feedback. I feel like people are too focused on the 'meaning' of words when really, it's sink or swim when most products launch.