I love this. Somebody decided to invent and plant a meme and see just how gullible people are. I'd image than several months later the authors will be laughing

I love this. Somebody decided to invent and plant a meme and see just how gullible people are. I'd image than several months later the authors will be laughing their posteriors off reading all the retweets, blog posts, and journals about people following the "procedure".