It's too bad that an article about "simple writing" is so hard to read. It has "simple" words, but it's clunky. Two examples: "That kind of writing is easier

It's too bad that an article about "simple writing" is so hard to read. It has "simple" words, but it's clunky. Two examples: "That kind of writing is easier to read, and the easier something is to read, the more deeply readers will engage with it. The less energy they expend on your prose, the more they'll have left for your ideas." (Why not: "Simple writing makes it easier to engage your ideas.") "And remember, if you're writing in English, that a lot of your readers won't be native English speakers. Their understanding of ideas may be way ahead of their understanding of English." (Why not: "Don't make your ideas difficult to understand.")