Sure it does: 1. The .eu TLD is supposed to signify that a business using it is part of the EU. That means EU consumers will know that EU regulations such as G

Sure it does: 1. The .eu TLD is supposed to signify that a business using it is part of the EU. That means EU consumers will know that EU regulations such as GDPR apply, they're unlikely to pay import/export taxes, etc. Allowing non-EU businesses to use it dilutes the purpose and value of the TLD. 2. The EU wants to avoid making freeloading look like a viable strategy. If Britain is able to leave the EU and still reap all the benefits of being an EU member, then what's the point of other nations staying in the EU? Domain names are obviously only a minor benefit of being in the EU but there's a reason this policy is being applied mostly across the board.