I think this reflects the reality that for a product with low marginal costs, bundling provides better value for the consumer. If a company is going make the in

I think this reflects the reality that for a product with low marginal costs, bundling provides better value for the consumer. If a company is going make the investment to build and operate a video streaming service and acquire you as a customer, it only costs them a few dollars more to let you watch the whole catalogue on demand (the effort to amass this catalog is largely amortized across the customer base). Competing for each individual pay per view purchase is a much worse business to be in, and that’s reflected in the poorer value proposition offered to customers. There’s also some price discrimination occurring (selling to people who really want to watch this specific movie that isn’t offered in their favorite streaming service, or who don’t watch enough movies to subscribe). The same can be observed in some other industries: museum membership, ski pass.