The title of the essay is "Write Simply." Furthermore, the second sentence is more general than the first: > That kind of writing is easier to read, and the ea

The title of the essay is "Write Simply." Furthermore, the second sentence is more general than the first: > That kind of writing is easier to read, and the easier something is to read, the more deeply readers will engage with it. That is a general claim. I agree that it is often good advice, but there are caveats which Graham does not provide.