Your comment "There's no user experience on cables" makes it clear that you really don't understand Apple. Users experience the entirety of Apple products and t

Your comment "There's no user experience on cables" makes it clear that you really don't understand Apple. Users experience the entirety of Apple products and there isn't a user-facing component that doesn't get serious design scrutiny. And yes, Apple probably know what they're doing. But they're not building failure into their cables, I can promise you that. They may be making a trade-off between the look and feel of the cable and its longevity, but that's very different from designing failure into the component.