I believe this is a piece of the best advice: 1. Who is your audience? 2. What do you want to tell them? 3. What do you want them to do? These are the Three Qu

I believe this is a piece of the best advice: 1. Who is your audience? 2. What do you want to tell them? 3. What do you want them to do? These are the Three Questions. My advice: answer them before you create a powerpoint, an email, an essay, a policy. They create a sharp tool for thought.