I think this is an extension of pg’s advice he gives to YC startups when they describe themselves. For those who have looked a website or sat through a pitch de

I think this is an extension of pg’s advice he gives to YC startups when they describe themselves. For those who have looked a website or sat through a pitch deck and wondered what the hell the company actually does, this advice is crucial. I don’t believe he is talking about fictional literary works, but rather language for communications. YC was probably the first proponent of the X for Y type of startup descriptions, because the analogies are simple and give you a starting point to begin understanding.