My ~4 year old LG OLED had a firmware update last week and the Automatic Content Recognition license agreement option was clicked automatically - I.e. your TV w

My ~4 year old LG OLED had a firmware update last week and the Automatic Content Recognition license agreement option was clicked automatically - I.e. your TV will record and send clips of what you are watching (even your own home movies) and send it to a server to determine what the content is so that it can serve you personalised ads. See here: consumerreports.org/privacy/how-to-turn-off-smart-tv-snooping-features/ LG seem to call it “Live Plus”. Just a heads up to anyone who might be unaware.