Some of the comments here might benefit from what I believe is an unstated assumption in this piece. The assumption is that the purpose of your writing is to a

Some of the comments here might benefit from what I believe is an unstated assumption in this piece. The assumption is that the purpose of your writing is to argue for a particular viewpoint/stance/take on an issue in a sober way. I don't believe the author is saying "write simply" if you are writing poetry or you are trying to inspire and motivate with emotion. Most of the author's writings are dry, devoid of fluff, and to the point, which I think flows from embracing the thinking behind this piece. Purpose dictates style.