This woman I play video games with is into this thing which is exactly the same for over a decade. People make these "Characters" and then sell them and people

This woman I play video games with is into this thing which is exactly the same for over a decade. People make these "Characters" and then sell them and people pay to "Adopt" them. It's a bunch of rich housewives spending hundreds or thousands on each character to brag about owning it. Genuinely really weird, and I don't get it either. But some people are really into it. I think it's called "Adopts" or something. Might provide some more insight into this type of thing, since it's been going on far longer.