How Do You Know When the Price Is Right? by Robert. J. Dolan Published Sep 01, 1995 http://hbr.org/product/how-do-you-know-when-the-price-is-right/an/95501-P

How Do You Know When the Price Is Right? by Robert. J. Dolan Published Sep 01, 1995 http://hbr.org/product/how-do-you-know-when-the-price-is-right/an/95501-PDF-ENG http://hbr.org/product/how-do-you-know-when-the-price-is-rig... http://www.amazon.com/gp/product/B00005RZ5D/ref=as_li_ss_tl?ie=UTF8&tag=littdidd-20&linkCode=as2&camp=217153&creative=399701&creativeASIN=B00005RZ5D http://www.amazon.com/gp/product/B00005RZ5D/ref=as_li_ss_tl?... I said it was old...but still relevant!