I suspect he means both. Apple turns off their store (i.e. puts up the "We'll be right back" post it) and prevents orders when there is a major product announc

I suspect he means both. Apple turns off their store (i.e. puts up the "We'll be right back" post it) and prevents orders when there is a major product announcement. They turn it back on (with new products) after the announcement is over. I bet there's one hell of a traffic spike after those keynotes.