I'm starting to think over 50% of google's magic is trying to actually get rid of the spam. I think a new search engine would have a very hard time getting thr

I'm starting to think over 50% of google's magic is trying to actually get rid of the spam. I think a new search engine would have a very hard time getting through challenges google has already, like link spam, authority domain spam (using medium etc for spammy content), and many many other issues about people manipulating results.