Sometimes it's about signalling strength, or dealing with a market that's not just consumers under 30. In those cases, I think the customers do 'care', or at l

Sometimes it's about signalling strength, or dealing with a market that's not just consumers under 30. In those cases, I think the customers do 'care', or at least get some conveyed vibe from it. Getting sales from big corps, for example, is often partly about your perceived current state of established-ness.