>user expectations around hyper local content For a general search engine yes. Less so for a specialty one. If I'm searching for javascript documentation I don

>user expectations around hyper local content For a general search engine yes. Less so for a specialty one. If I'm searching for javascript documentation I don't care if it's attached to a domain attached to a business with a physical location near me. Imo if a search startup appears it'll be through a tiny niche -> larger niche -> even larger niche -> general search, path. Not nothing -> general search.