The answer was all the shiny new TLD's we got. Well, big companies got because they cost 100K each (iirc). But in principle we all got. And to some extent that

The answer was all the shiny new TLD's we got. Well, big companies got because they cost 100K each (iirc). But in principle we all got. And to some extent that worked - if "yourfavouritename.com" is taken (it is) then you can have "yourfavouritename.tech" or whatever. But there's this superstition about ".com" names in the business, that they're just more authoritative and people won't trust a ".tech" domain. And it does leave you open to someone else buying the ".com" later and giving you a problem. But at least you can get a domain and launch the business, which is something.