2 ms·
I don't understand why people want to use existing words for their startup or whatever. Being unique surely strengthens your brand through a lack of confusion,
by dkjaudyeqooe 6y ago
I don't understand why people want to use existing words for their startup or whatever. Being unique surely strengthens your brand through a lack of confusion, improved name recognition and ease of search.
- tekkk 6y agoYou don't understand? We have used legible and understandable words for companies through the ages. Making up a new word and hoping people to remember it is much harder than associating it with something they already know - such as "New York Times" or "Facebook". I'm much more confused if I don't understand a name of the company than the one that I understand.
- tluyben2 6y agoThey do not only squat dictionary words: also short words, or rather, short randomly generated letter combinations. So your unique startup name has be become longer the later in the life of the internet you start. No-one wants a huge domain.com no matter how unique and nice it is.