Whoever shot that video had no idea what they were doing. Get a lav mike or boom mike, for a start, so that your primary narration track doesn't pick up all the

Whoever shot that video had no idea what they were doing. Get a lav mike or boom mike, for a start, so that your primary narration track doesn't pick up all the reverb from the room. It was definitely amateurish - not only would Apple not do such a crappy job, I doubt most startups would, either. You can have an outsourced service make a demo video with proper voiceover for less than $1,000. That video from Microsoft is just sloppy, not frugal or homespun.