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I work for an e-commerce company and we've used something similar with clearbanc to pay for marketing spend - they hook into your stripe and use 'AI' to work ou
by te_chris 6y ago
I work for an e-commerce company and we've used something similar with clearbanc to pay for marketing spend - they hook into your stripe and use 'AI' to work out eligibility, then take a percentage of the sales made to repay the loan. It's been great, allowing us to pay for much more marketing than our funding rounds would have allowed without having to sacrifce as much equity. Essentially you get to elastically scale your variable costs with demand.
- akrymski 6y agoWould love to know the deal you got from them, any chance you can share the numbers?
- te_chris 6y agoNot my side of the business, but don't think it was anything different to their normal offer. It scales based on sales, so good sales in a month unlocks greater credit in following months. https://clearbanc.com/landing/uk/cold/ https://clearbanc.com/landing/uk/cold/ this covers it i guess.