3 ms·
It has been a long time since I read the book, but "Predictably Irrational" (among other things) talks about the same principle - how pricing impacts the percep
by credo 15y ago
It has been a long time since I read the book, but "Predictably Irrational" (among other things) talks about the same principle - how pricing impacts the perception of quality.
It is a great book that I'd recommend to all entrepreneurs and students of economics
- kilian 15y agoI'm reading 'the upside of irrationality' currently, the follow-up of sorts of predictably irrational, and I highly recommend that book as well.