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Yes, "the cloud" is a vision that Microsoft has proclaimed and never been able to implement. It really required re-thinking the operating system. Microsoft's
by ajennings 15y ago
Yes, "the cloud" is a vision that Microsoft has proclaimed and never been able to implement. It really required re-thinking the operating system. Microsoft's operating system was just too big and unwieldy to be re-engineered in this way. If Apple truly has pulled it off, a large part of the reason is that their OS was much more malleable and could handle this kind of thing.
But I think iCloud is more than "annoying" to Google. It shows Apple is competing with them head-to-head for cloud customers. And if there are network effects and permanent lock-in, then this is a very, very important battle.
Google really has written an operating system where you can take your data and configuration with you wherever you go. But you have to switch to a new computer and operating system and a completely different way of thinking!
Apple hasn't truly re-written the operating system the way Google has. They have made some important strides to helping people get their most important data into the cloud. Then they announce iCloud, over-hype it, and hope that the reality distortion field does the rest.
The big advantage that iCloud has, though, is Apple can leverage their entire installed user base. Millions of people can begin to use iCloud NOW, for $29! That's orders of magnitude simpler than having to buy a new computer. It's not a complete cloud solution like ChromeOS, but it might be good enough for now. And with Apple, the transition will be gradual and the learning curve will be easy.
So I think Google should be very worried about iCloud...