I think there is some bad intent at times - I think a reputable institution should be optimizing for accuracy and engagement, not sensation for its own sake. Di

I think there is some bad intent at times - I think a reputable institution should be optimizing for accuracy and engagement, not sensation for its own sake. Different headline styles are suitable for different sections of the paper, as well. I saw one the other day from Nick Kristof: "America is not designed for the anatomically correct". It was about the need for public restrooms, but the headline didn't make me read it. It sounded goofy and, other than knowing Kristof writes decent articles, I passed it over. Later, the headline was "America isn't designed for those who pee". A bit coarse, but very much more clear as to what the topic of the editorial was.