It's the goal of Meredith Levien, their current CEO, for the NYT to be considered a "world class tech company"[1]. I believe doing A/B tests is a way to work to

It's the goal of Meredith Levien, their current CEO, for the NYT to be considered a "world class tech company"[1]. I believe doing A/B tests is a way to work towards that goal. [1]: https://www.theinformation.com/articles/meredith-levien-wants-the-nyt-to-be-a-world-class-tech-company https://www.theinformation.com/articles/meredith-levien-want...