There have been quite a few of these articles now. This one was both informative and somewhat damning: http://venturelevel.com/post/4798285366/why-groupon-suc

There have been quite a few of these articles now. This one was both informative and somewhat damning: http://venturelevel.com/post/4798285366/why-groupon-sucks-for-merchants-and-livingsocial http://venturelevel.com/post/4798285366/why-groupon-sucks-fo... Now that the social buying model is better understood, I feel like merchants are in a much better position to determine whether or not a Groupon deal actually makes sense for them.