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> but unfortunately in the current social-media-oriented landscape, headlines are very, very important for clarity, Clarity? Or click-thrus? It's definitely no
by chiefalchemist 6y ago
> but unfortunately in the current social-media-oriented landscape, headlines are very, very important for clarity,
Clarity? Or click-thrus? It's definitely not the former. Which in turn discounts the NYT as a beacon for journalisms and associated standards. They're desperate for traffic. Clarity isn't a metric in the playbook.
Witin the world of high volume publishing, this type of A/B testing was popularized BuzzFeed.