The value in A/B testing headlines is 30% boosting engagement directly and 70% creating a feedback loop where the newsroom can learn how to write a more engagin

The value in A/B testing headlines is 30% boosting engagement directly and 70% creating a feedback loop where the newsroom can learn how to write a more engaging headline. Avoiding clickbait headlines requires some restraint and they are well aware of that slippery slope.