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Good piece, but damn I was hoping for some details on their implementation. Are the variations coming from the server, CDN/edge, or client? How does this impact
by reilly3000 6y ago
Good piece, but damn I was hoping for some details on their implementation. Are the variations coming from the server, CDN/edge, or client? How does this impact SEO? Do they change the article slug if the title is a winner? How much is automated and how much is human curated? When beset with new assignments who has the time to babysit these things?
- novemberyankee 6y agocdn; seo impact is also tested for; canonical URL doesn't change; titles are written by humans, testing is entirely automated; small parts of larger UX team just do testing so babysitting these is their job
- reilly3000 6y ago+++ thank you! A stack to aspire to!
- patleeman 6y agoIs the headline testing some sort of multi-arm bandit system or a/b tests that are updated manually? It seems like MAB would be the ideal approach for something like headlines.
- reilly3000 6y agoHow do you measure SEO impact in a title split test? Scraping SERPs or monitoring query volume real-time?