It is not difficult to wire it up, it is difficult to maintain it, upgrade it, monitor it, troubleshoot it (whose API broke), and keep it highly available, whil

It is not difficult to wire it up, it is difficult to maintain it, upgrade it, monitor it, troubleshoot it (whose API broke), and keep it highly available, while still having time and mental focus to work on not wiring things up. If it is not a feature of the product, it is diverting a developer’s time, which makes Zapier’s price a bargain. It is for organizations that have non-developers needing integrations and cannot rely on their internal devteam to get the integration done in a reasonable time and/or cost.