I have a pet theory that as design is oriented around the conventions and abilities that users bring to the product, designers are couched in cultures and locat

I have a pet theory that as design is oriented around the conventions and abilities that users bring to the product, designers are couched in cultures and locations where users are highly tech literate. This anchors designers expectations of the average user towards the high end, and allows designers to justify stripping away ui hints in favor of aesthetics.