Design is more than that. It is what users really want, but it is also how they feel when they use it, how it works, how it looks, etc. PMs are great at getting

Design is more than that. It is what users really want, but it is also how they feel when they use it, how it works, how it looks, etc. PMs are great at getting projects done. They herd cats. But very few have studied design, industrial design, art history, architecture, literature, etc. Jonathan Ive studied industrial design. Steven Sinofsky studied computer science.