My take is that ad revenue for TV manufacturers is next to nothing today, and it has zero impact on the cost of a TV set. But they're trying in case they can ha

My take is that ad revenue for TV manufacturers is next to nothing today, and it has zero impact on the cost of a TV set. But they're trying in case they can have access to a potentially huge revenue stream in the future. And my take is also that they won't do it well and they won't gain access to a revenue stream that only the likes of Google or Facebook are able to command and manage, but they will certainly annoy a huge amount of users along the way. Only convenient option here seems to be to not give connectivity to your TV set, or not have a TV set at all.