What, just because we have a new way to communicate, you think there will no longer be idiots, greedy sons, and people with bad taste? :) To scale, one usually

What, just because we have a new way to communicate, you think there will no longer be idiots, greedy sons, and people with bad taste? :) To scale, one usually must decouple components. To scale traditional advertising they decouple the interests of the advertiser, publisher, creator and audience. The most efficient (ie most profitable and easiest to create) advertising regime is one that crams a volume of ads just below the endurance of a large percentage of the audience. Just below. The particular coefficients in the formula may be different now that there are more alternatives, but the formula itself has not changed. There may be better regimes but creating them takes above-average smarts and effort.