Good article on this very strategy and some tips for price elasticity testing: http://www.conversionvoodoo.com/blog/2010/06/one-simple-secret-from-an-1890-econ

Good article on this very strategy and some tips for price elasticity testing: http://www.conversionvoodoo.com/blog/2010/06/one-simple-secret-from-an-1890-economist-nearly-doubles-website-profits/ http://www.conversionvoodoo.com/blog/2010/06/one-simple-secr...