I'm pretty sure most people would argue that it has nothing to do with market fundamentals or the valuation of Gamestop as a company. There's a mixture of wanti

I'm pretty sure most people would argue that it has nothing to do with market fundamentals or the valuation of Gamestop as a company. There's a mixture of wanting to stick it to hedge funds (based on the idea that a short squeeze could happen), power from it being a meme, and other social factors. You'll often see optimism on Reddit about changes that Gamestop is making to their stores or business model, but I think that's really the minority here. Disclaimer: I have previously bought/sold GME purely out of personal interest for the phenomenon (and have no position in it now, nor do I have a plan to buy any more), but this is not financial advice.