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How exactly do advertisers use this data to deliver advertisements? How do they link data from the cellphone company to a specific viewer?
by ArkanExplorer 6y ago
How exactly do advertisers use this data to deliver advertisements? How do they link data from the cellphone company to a specific viewer?
- boomlinde 6y agoYour provider can roughly know your location. They probably know your age and sex. They know what names you request from their DNS. They can know what you request from an unencrypted website. They can know when you are most actively using their service. If you are using some streaming service they offer to their customers, they can know all about how you use it. They know your IP at any given moment. All of this together makes for very useful data to advertisers even if they can't obviously link it to any specific viewer. They can group people together based on common characteristics (age group x in city y likes to do this at time z), which the article calls "audience categories". If paying advertisers want to know which category a visiting user likely belongs to, T-Mobile can offer them a way to request category information for a given IP at a given time.