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Taking all Apple's emphasis on design, marketing, etc., aside. It starts very simple: Steve Jobs looks like a sympathetic guy on stage that we could easily emph
by danieldk 15y ago
Taking all Apple's emphasis on design, marketing, etc., aside. It starts very simple: Steve Jobs looks like a sympathetic guy on stage that we could easily emphasize with. Steve Ballmer looks, let's put it bluntly, unsympathetic and rude.
This difference is clearly visible in every fiber of marketing material from both companies. Apple marketing feels friendly and fresh, while Microsoft's tends to feel aggressive. Sometimes Microsoft attempts to copy Apple's marketing style, but it feels faked or superficial.
Don't underestimate company's 'soul'.
- WiseWeasel 15y ago"If you don't have an iPhone, you don't have an iPhone", (neener, neener, neener).
- tomkarlo 15y agoI don't think the issue here is that Jobs looks frail while Ballmer looks like he's been eating for two. People aren't buying tens of millions of iPhones out of pity. Apple has made its recent success off developing and marketing products that consumers want to buy and that make them happy to use (look at how many people by an iPod or iPhone and go on to become Mac owners.) Microsoft mostly makes it way off of enterprise sales and bundling with PCs. That's fine, but it doesn't tend to lead to a culture that creates products that end consumers get really juiced about.