Apple is indeed good at marketing, but how do we know they going to succeed at marketing iCloud? [...] iCloud after all is in part a rebranding of a product tha

Apple is indeed good at marketing, but how do we know they going to succeed at marketing iCloud? [...] iCloud after all is in part a rebranding of a product that has already failed multiple times already. Good question. But from a user perspective MobileMe syncing already works very well. When I buy a new Mac or iOS device, I simply configure my MobileMe account and automatically have my contacts, calendars, notes, and on the Mac preferences, dock items, etc. They could have made the synchronization functionality of MobileMe free, and slowly add the features announced for iCloud. But announcing it as a new product is a far smarter marketing move. iCloud has dominated deadlines for days now, and people see it as something different from MobileMe.