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Apple is indeed good at marketing, but how do we know they going to succeed at marketing iCloud? We haven't even really seen any marketing about iCloud beyond t
by Kylekramer 15y ago
Apple is indeed good at marketing, but how do we know they going to succeed at marketing iCloud? We haven't even really seen any marketing about iCloud beyond the keynote, which is them preaching to the choir and frankly anyone watching already "got it". After all, Apple pretty much never pitches software, and the idea of an iPhone/iPad/Mac commercial saying we keep everything in sync is fairly weak (most consumers already have that experience with their phone without even thinking about it). iCloud after all is in part a rebranding of a product that has already failed multiple times already.
Past success doesn't even imply future success, and past failure is even worse.
- Jd 15y agoActually, past success is probably the best single indicator for future success.
- danieldk 15y agoApple is indeed good at marketing, but how do we know they going to succeed at marketing iCloud? [...] iCloud after all is in part a rebranding of a product that has already failed multiple times already. Good question. But from a user perspective MobileMe syncing already works very well. When I buy a new Mac or iOS device, I simply configure my MobileMe account and automatically have my contacts, calendars, notes, and on the Mac preferences, dock items, etc. They could have made the synchronization functionality of MobileMe free, and slowly add the features announced for iCloud. But announcing it as a new product is a far smarter marketing move. iCloud has dominated deadlines for days now, and people see it as something different from MobileMe.