They strongly emphasize that "usually" you cannot focus on price and quality at the same time, in business school. When analyzing different aspects of a busines

They strongly emphasize that "usually" you cannot focus on price and quality at the same time, in business school. When analyzing different aspects of a business, you usually sacrifice one for the other. Not positioning your product to be the cheapest alternative is also emphasized, because to the majority of people, it does give the illusion of a subpar product. The actual price doesn't matter - it's all about how it's positioned relative to your competitors. Very smart companies will price low with a completely different pricing model, that makes customers feel like they're getting a better price, not because it's cheap, but because of the unique way their own business is structured.