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Many apps that are sub $20 would probably benefit from a similar lift. I'm not sure it would work on a $500 business app. But who knows...
by drndown2008 15y ago
Many apps that are sub $20 would probably benefit from a similar lift. I'm not sure it would work on a $500 business app. But who knows...
- jwn 15y agoLast year I upped the price of my B2B app from $399 to $699 (to coincide with a major new release). The end result is my revenue remained fairly stable, but I stopped getting Indian customers. This is a good thing because they required much more tech support than their US or European counterparts.
- arethuza 15y agoYou probably crossed a common discretionary spend limit - under that amount people might not have to get explicit approval for purchases.
- jwn 15y agoCould be, but the end result is that I have fewer customers who happen to pay more, and the time I spend responding to customer support emails has dropped =)