The most important thing for us is to spread the understanding of our landmark concept. As such the idea is almost trivial: we have coordinates and names for po

The most important thing for us is to spread the understanding of our landmark concept. As such the idea is almost trivial: we have coordinates and names for point-of-interest etc. However we think that with highly optimized data those can be a really effective way to communicate location. We have the global landmark database already, and a sustainable business for it, but now we are looking for new ways to utilize it. There's ads when viewing a menu ("Landmark" button in compose view), not so much for the money but to study if that might work. I think the ads need to be very unobstructive in any app like this that we expect the user to use a lot, so we are not counting on that. It definitely does not spam your friends.